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Who We Are


“To make women feel empowered to get moving and escape the everyday in clothing they love.“


MY URBAN TRAIL sets to dress the next generation of passionate explorers. For too long, dull designs have overpowered women’s outdoorwear but we say no more! We deserve to love pieces for both style and functionality, so whether taking to the peaks or just strolling in the city, we want all women to feel fabulous outdoors.

Health = Happiness

If you don’t already know, we are obsessed with walking and for good reason! We are on a mission to spread the word on the major health benefits of getting outside both physically and mentally.

So whether you love to walk solo, explore with your fur baby or join us on one of our fab group hikes, let’s get share this journey to a healther and happier you together.


Our Founder

Laura founded MY URBAN TRAIL amidst the 2020/21 Coronavirus pandemic. With cities in lockdown, calendar plans scratched and workload causing increased anxiety, Laura soon found a new love for the outdoors in a search for escapism.

Exploring the alluring landscapes on her doorstep in Derbyshire, she traded in her blazers & tapered trousers for waterproofs & leggings.

Refusing to sacrifice her love of style for comfort (not to mention the usual hefty price tags), Laura found it incredibly difficult to find anything that met her needs and desires in outdoorwear.

Whether walking or trail running, Laura also discovered the amazing mental and ofcourse physical benefits getting outside had to offer. She wanted to spread the word and help others through what she loved...this is when the journey of MY URBAN TRAIL began.

So after a year in the planning, she took that leap and devoted herself to fulfilling the mission of giving women what they deserve.

MY URBAN TRAIL has since won ONLINE RETAIL START-UP OF THE YEAR 2022 as well as being chosen as one of Theo Paphitis' SBS Winners!

So here's to the future and continueing to spread our the word and help more women feel amazing in the outdoors.


As we grow, we are committed to continued improvement in preserving the environment we love so much. Some of the key things we do:

  • Recyclable packaging

    85% of our packing is currently recyclable and also made using recycled materials. We plan to have 100% recycled packaging by the end of 2024.

  • Sustainable materials

    All our jackets are made using recycled polyester as well as organic certified cotton used in our T-shirts.

  • Reducing Waste

    We will soon be launching a sample sale programme to avoid any wastage. Any returns that are faulty are also recycled so none of our products are sent to landfill.

  • Carbon Off-setting

    We are currently creating a programme to to further our sustainability journey through contributing to climate solutions and reducing our carbon footprint as much as possible.

Giving Back

As a community driven brand, we strive to work together and help others where we can through fundraising and contributing to a wide range of charities. This is done through; 

  • Contributing a percentage of profits to charities on certain months

  • A minimal £1 donation to charity on our group hikes 

  • Hiking incentives for customers where we also contribute to charities based on the miles they have walked. 

We have already raised thousands of pounds for a variety of mental health and outdoors related charities. 

As seen in


Visit our be Inspired for tips, tricks and everything outdoorsy.

Super comfy and stylish...I woof it!